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Where and how people are finding your videos.
Over time, this will help you understand what approach works best to persuade your particular viewers to click. Tip: Look for similarities between videos that have high or low click-through rates. It does not include views or clicks from external sources. But, again, this only includes views that came from thumbnails shown on YouTube itself. The percentage of people who clicked on a thumbnail on YouTube to view your videos.Ī high CTR is a good indication your thumbnails and keywords are generally effective. This does not include external traffic sources like website embeds or social shares. The number of times thumbnails for your videos were shown to YouTube viewers. Learn how people are discovering your videos, on and off YouTube, and adjust your strategy accordingly. Tip: As with views, if you choose a 28-day timeframe, you’ll see how this figure compares to your average watch time. The total amount of time, in hours, people have spent watching all the videos on your channel over a given period. Tip: If you use a 28-day timeframe, you’ll also see a figure indicating how this number compares to the average amount of views your channel receives. The number of views your entire channel amassed over the selected time period. Tip: By adjusting the timeframe to Lifetime, you can identify your all-time best performing videos. Top videosĪ snapshot of your top performing videos based on views, over a given period. Tip: This is a good way to get an early impression of how newly uploaded videos perform immediately after they launch. The number of views your videos received in the past 48 hours, presented in a bar chart with estimated hourly views updated in real time. Did you post more videos than usual? Fewer? Did one video in particular do particularly well or poorly? Realtime views If there’s a significant change from the average, dig for the cause. Tip: Hover over the number to see how this figure compares to your typical subscriber growth. The number of people who have subscribed to your YouTube channel (over a certain period). Use them to chart your overall channel performance, identify average trends, and get a snapshot of what works best.
These metrics are all found on the Overview tab. Source: YouTube Studio YouTube metrics explained YouTube channel analytics We’ll go into more detail on all the metrics you can find in each tab in the next section of this post. For more details, tap View More.ģ.Toggle between Overview, Reach, Engagement, and Audience, depending on the information you’re looking for. You’ll see a few summary metrics on the main dashboard. Open YouTube Studio and sign in to your account.Ģ.
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If you don’t already have it on your phone, download the appropriate version for iPhone or Android.ġ. To use YouTube analytics on your mobile device, you’ll need to download the YouTube Studio app.
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Source: YouTube How to see YouTube analytics on mobile This allows you to compare year-over-year channel growth, first 24-hour video performance, and how individual videos perform against your overall channel stats. csv file to generate your report.įrom Advanced Mode, you can also click Compare To in the upper right corner. Then, click the downward pointing arrow in the upper right corner. To download a report, choose the parameters you want to track in Advanced Mode. Select Advanced Mode in the upper right corner for a more detailed breakdown of your channel analytics, as well as metrics for individual videos.Ħ. We’ll go into more detail on all the metrics you can find in each tab in the next section of this post.ĥ. Toggle between Overview, Reach, Engagement, Audience, and Revenue (if applicable) depending on the information you’re looking for. To go more in-depth, click Go To Channel Analytics, or select Analytics from the left-hand menu.Ĥ. You’ll see some summary metrics right on the Channel Dashboard. Click your profile icon in the upper right corner, then select YouTube Studio.ģ. Here’s where to get all the numbers you need. How to use YouTube analyticsīefore you can start using YouTube Analytics to refine your channel strategy, you need to figure out where to find the data in the first place.
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