

Not only that, but it’d be nice if they gave me an endorsement and a fat check. So if the Coca-Cola company, in a show of appreciation, sent you a convoy of trucks filled with soda, you’d turn them away? I wanted to be up front and completely honest with my fans. All that writing and talking, you get thirsty.

No, it’s just when I was writing the book, I was explaining what I was doing at that exact moment. At one point, before you share a story, you write, “Wait, first I need a sip of Coca-Cola.” Did Coke pay you for the product placement? There were some strange asides in your book. I was on an episode of his show, Mindfreak, and he did a trick with me where he made me turn my clock to 4:30. You know what I mean? The clock on the cover of my book is set to 4:30, because of my boy Criss Angel, the magician. It’s not about the time, it’s about the Flavor. I take the batteries out of all of them on purpose. You’ve got to dig through your closet and change clock after clock after clock. It’s the original.ĭaylight savings time must be a rough day at your house. And I have my most favorite one, which is the one I’m wearing now. I’ve got fancy clocks and clocks from all over the world that people made for me. Nothing, man! Name anything, I can hype it. I can hype up any crowd.Īre there any unhypeable situations? Things that even you, the king of hype, can’t hype? I wanted to be the one that was hyping, because I’ve always been good at it. So once Public Enemy became a rap group, I decided that that’s the role that I wanted to take on. would be playing a record, I’d be on the mic trying to hype up the crowd.

I like that train of thought, but no, it wasn’t like that. How do you become a hype man? When Public Enemy was getting started, was it just a distribution of duties? “Well, Chuck is the leader, Professor Griff is the crazy anti-Semite. We should be the most influential that we can while we still got life. I was hoping for something a little less dark and heady, like “Rock that shit, homey!” I can’t think of one off the top of my head, but I like Bob Dylan all right. Happy birthday to my man Bob Dylan.Īre you a fan? What’s your favorite Dylan song? That’s how goddamn likable he is.Įric Spitznagel: I don’t know if you realize this, but today is Bob Dylan’s 70th birthday. The book is brimming with daffy lines such as “I always wanted to know what it would be like if I had a baby with a Spanish girl” and “When I was in my mother’s womb, God knew that you’d be reading this book.” I called Flav to talk about his memoir, and by the end of our conversation, I would’ve invited him to crash on my couch for as long as he needed. Other than that, what is there? Is he famous because he starred in a string of VH1 reality shows, on which he had affairs with women named Hoopz, Deelishis, and Brigitte Nielsen? Is he famous for wearing an oversize clock around his neck? Or for opening an eponymous fried-chicken restaurant in Iowa that closed after just three months in business? In his memoir, Flavor Flav: The Icon The Memoir, published by Farrah Gray Books on June 1, he manages to be infectiously charming nonetheless.

Sure, he was a member of Public Enemy, one of the most groundbreaking acts in hip-hop. *By Patrick McMullan Company.*As much fun as Flavor Flav can be, it’s hard not to wonder sometimes why exactly he’s famous.
